CGEN Digital Media
Tuesday, December 4th, 2007Deal Profiles.com
http://www.dealprofiles.com/ipoprofile.htm?CompanyID=231
CGEN Digital Media
www.cgenmedia.cn
State
About We operate one of the largest in-store television advertising networks in China, measured by our market share of large retail chain stores that carry television advertising networks. Our network of digital flat-panel displays is deployed inside large-format retail chain stores characterized by high shopper traffic and sales revenues, such as hypermarkets and home-improvement superstores. Hypermarkets are large retail facilities that combine the product offerings of department stores and supermarkets, such as groceries, personal care products, clothing and consumer electronics. We have successfully captured a substantial share of our target retail stores in major Chinese cities: hypermarkets that generate minimum annual revenues of RMB200 million per store and attract a minimum daily average shopper traffic of 15,000. Our network is carried in 67% of these hypermarkets in 24 major cities that have installed in-store advertising digital displays, according to a survey commissioned by us and conducted in March 2006 by Sinomonitor, an independent market research company.
Founded
SEC EDGAR Filing
Ticker ADTV
FiledDate 11/13/2007
Employees 116
Underwriters Piper Jaffray
Expected IPO Date
Pricing Date
Price Range
Revenues $20.7 million
Net Income -$614 thousand
Offering Price
Offering Amount
First Day Return
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